The Medical-Tourism Opportunity Indian Doctors Keep Missing

India is on track to be a $13B medical tourism economy. Most clinicians have no funnel for international patients. Here's how to build one.

International patients now choose hospitals the same way they choose hotels — through search, reviews, video walkthroughs and a fast WhatsApp reply. The hospitals winning this game are not always the most prestigious. They are the most discoverable.

We unpack the four pillars of an international patient funnel: multilingual landing pages, regional ad targeting, video-led trust-building and a WhatsApp-first concierge experience.